Industry report television shopping problems than five ex-factory price costs 10 times times

For absolute value cost-effective TV shopping in 2011, China's TV market reached $ 45.5 billion, nearly 150 operators engaged in the TV shopping is expected over the next decade, TV sales to reach $ 500 billion. Professional Committee of China General Chamber of Commerce media shopping yesterday, TV shopping industry consultation between five major pathology. Status only supplement calcium is claimed can increased pointed out that, has long, China TV shopping exists five large pathological. first is industry integrity missing, false publicity rife, performance for exaggerated function, and celebrity endorsements, and stunt comparison and escape regulatory. such as Ministry of health approval Shang some products of function only "Supplement calcium", but its publicity is became has "increased", or playing with abroad a "famous University" of banner, even invented several research institutions hoodwinked consumer; second is pursuit profiteering, products price obvious above commodity value, according to understanding, Most of the TV shopping products the price of Super
Ex-factory price of about 10 times times; and the third is product quality and customer service is not guaranteed; Finally, chaos, committing rampant piracy data, due to irregular, low threshold, practitioners of chaos, criminals stealing customer data for three years had committed increasingly rampant; v blank industry laws and regulations, national authorities are not clear. Recommendations TV shopping commercial established entity shop due to early products select checks does not strict, and advertising with Word exaggerated, and after-sales service commitment does not cashed, industry ills, consumer on TV shopping industry of trust crisis serious. on this, in the commercial joint media purchased Committee made has several should of strategy. first, on troubled waters of television and the enterprise giving severely exposure, each three months to media informed once violations products; second, and TV shopping industry of several large manufacturers established industry self-discipline monitoring center, Lead in establishing a quality guarantee and service mechanism. media purchasing Committee also recommended that the TV shopping business should build stores, stores and television